Two years as the first marketing hire at a seed-stage agentic AI platform for CIOs: positioning and narrative from scratch, three website revisions, a full enablement suite, and a channel-partner program that armed hundreds of reps - contributing to seven-figure ARR. The whole playbook, inside.
READ THE CASE STUDYLaunch film for Wingman’s Slack integration: call insights, summaries, and coaching moments delivered where revenue teams already live - no tab-switching, no digging through recordings. Meet your deals in your DMs.
Launch film for Wingman going mobile: review calls and transcripts, leave comments, and see upcoming meetings on the go. Shipped alongside a Product Hunt debut to turn the release into a moment, not a changelog entry.
Partnership launch with Highspot, adding Smart Battlecards to Clari’s RevGPT family of generative-AI capabilities - aka ChatGPT’s cousin with a quota. The film shows reps how to run revenue like a pro, mid-call.
Launch of Wingman by Clari’s first ChatGPT-powered feature: conversationally formatted call summaries with next steps and suggested actions, delivered straight to Slack. No more post-call horror of decoding meeting notes - reps save hours and nudge deals to close faster.
FIG. 06OPEN THE DECK →
A Spotify-Wrapped-style year-end campaign for Wingman by Clari: every rep’s 2022 hustle, unwrapped from their own call data and turned into share-worthy stats - 2,376 “unprecedented”s included. Click through for the full deck.
OPEN THE DECKMy reusable positioning framework - eleven moves across five phases that take any product from a fuzzy vision to a one-line positioning statement you can build on. Differentiators, proof, and messaging included. Click through for the whole map.
READ THE FRAMEWORKWant the story behind any of these?